The membership shall observe the following Code of Ethics:
RELATION of MEMBER to PUBLIC: The member, in his/her advertisements or other solicitations of business, shall not use trickery, fraudulent, or misleading wording or methods.
RELATION of MEMBER to CLIENT: The member shall thoroughly analyze the suited for the client’s needs.
PROFESSIONAL SERVICES: The member, upon accepting a contract or service agreement, shall render skilled, intelligent, and conscientious service.
RELATION of MEMBER to COMPETITOR: The member shall not publicly criticize the business or private affairs of a competitor.
RELATION of MEMBER to ASSOCIATION: The member shall be loyal to the principles of his or her Association, and active in its advancement.